admin Programme Overview
This programme examines how organisations understand audiences, develop propositions and communicate value across contemporary markets. The curriculum examines consumer behaviour, branding, digital channels, research and campaign planning, linking conceptual study with current questions in commercial, cultural and not-for-profit communication.
You will interpret market evidence and create reasoned campaign responses to realistic briefs, balancing creativity with measurable objectives. You will work through guided activities, applied scenarios and peer discussion, developing a disciplined approach to evidence, communication and independent work.
Attention to ethics, inclusion and sustainability supports a thoughtful approach to influencing audiences and stewarding brand relationships. Learning is organised for online participation, with clear milestones, tutor feedback and space to connect ideas across the programme. Throughout, opportunities to compare perspectives and receive formative feedback help consolidate your understanding, refine your judgement and prepare you to engage confidently with unfamiliar professional challenges. The final stage invites you to bring your learning together in a sustained piece of work.
What You’ll Learn
- Interpret consumer and market research
- Develop coherent brand and positioning strategies
- Plan integrated marketing communications
- Evaluate digital channel performance and content choices
- Apply ethical and inclusive marketing principles
- Create evidence-based campaign recommendations
Programme Structure
Level 4
- Academic Practice for Marketing
- Marketing Principles
- Consumer Behaviour
- Business Economics
- Introduction to Digital Communication
Level 5
- Marketing Research Methods
- Brand Management
- Digital Marketing Practice
- Integrated Marketing Communications
- Marketing Analytics
Level 6
- Strategic Marketing Planning
- Content and Social Media Strategy
- International Marketing
- Ethics and Sustainable Consumption
- Marketing Consultancy Project
Entry Requirements
Applicants are normally expected to have completed secondary education or an equivalent qualification. Relevant work experience and prior learning may be considered alongside academic study. Applicants should be comfortable with independent online learning.
Applicants should be able to demonstrate English-language proficiency appropriate for degree-level study. Equivalent evidence of English proficiency may be considered as part of the application.
Assessment
Assessment is designed to develop academic understanding and applied judgement through written assignments, case analyses, projects, presentations, reflective tasks and a substantial final-stage project. Timed or examination-style assessments may be used where they are appropriate to the module learning outcomes.
Career Opportunities
- Marketing Executive
- Digital Content Coordinator
- Brand Assistant
- Market Research Assistant
- Campaign Executive
- Social Media Coordinator
Further Study
Graduates may pursue postgraduate study in marketing, digital marketing, communications, brand management or business management, alongside focused professional development in specialist tools and practice.