admin Programme Overview
This programme investigates how digital technologies reshape products, services, customer relationships and organisational capabilities. The curriculum examines platforms, digital strategy, e-commerce, data, innovation and customer experience, linking conceptual study with current questions in technology-enabled business transformation.
You will examine digital propositions and operating models, using evidence to recommend improvements to customer journeys and organisational processes. You will work through guided activities, applied scenarios and peer discussion, developing a disciplined approach to evidence, communication and independent work.
The programme takes a critical view of digital business, addressing data responsibility, accessibility and the strategic choices behind technology adoption. Learning is organised for online participation, with clear milestones, tutor feedback and space to connect ideas across the programme. Throughout, opportunities to compare perspectives and receive formative feedback help consolidate your understanding, refine your judgement and prepare you to engage confidently with unfamiliar professional challenges. The final stage invites you to bring your learning together in a sustained piece of work.
What You’ll Learn
- Explain digital business models and platform logic
- Assess digital customer experience and e-commerce practice
- Use data insights to inform business choices
- Evaluate digital transformation initiatives
- Consider data ethics and online trust
- Develop evidence-based digital strategy proposals
Programme Structure
Level 4
- Academic Practice for Digital Business
- Introduction to Digital Organisations
- Business Management Principles
- Digital Customer Experience
- Data and Information Fundamentals
Level 5
- E-Commerce and Platform Strategy
- Digital Marketing Practice
- Business Analytics
- Innovation and Technology Adoption
- Digital Operations
Level 6
- Digital Business Strategy
- Technology-Enabled Change
- Data Ethics and Governance
- Product and Service Innovation
- Digital Business Transformation Project
Entry Requirements
Applicants are normally expected to have completed secondary education or an equivalent qualification. Relevant work experience and prior learning may be considered alongside academic study. Applicants should be comfortable with independent online learning.
Applicants should be able to demonstrate English-language proficiency appropriate for degree-level study. Equivalent evidence of English proficiency may be considered as part of the application.
Assessment
Assessment is designed to develop academic understanding and applied judgement through written assignments, case analyses, projects, presentations, reflective tasks and a substantial final-stage project. Timed or examination-style assessments may be used where they are appropriate to the module learning outcomes.
Career Opportunities
- Digital Business Analyst
- E-Commerce Coordinator
- Digital Transformation Assistant
- Product Operations Coordinator
- Customer Experience Analyst
- Digital Strategy Assistant
Further Study
Further study may include digital transformation, business analytics, information systems, innovation management or an MBA, together with focused professional development in digital practice.